Hello all!

I hope the end of April has found you well. The weather in Seattle has been the very picture of Spring, with gray mornings melting into sunny afternoons giving way to blustery evenings. I truly delight in these transitional seasons!

Many of you have newly landed here after I announced my plans to leave Instagram on Instagram (this irony is not lost on me), and I welcome you! Whether you're a new or old subscriber, I have so much appreciation for those taking the time to peruse my images and words. As I always do, I am sharing some new photo work in this missive; but I also thought I would go into some detail about my plan to leave social media for whoever is interested in that journey. If you're just here for the photography—you can scroll down and find that right below.

So! Here are my next steps as I prepare to leave Instagram—

Have a kick-ass website that I am actually thrilled to direct people to instead of social media. My current website is totally fine, but this year I decided to invest on a custom-built website for the first time in my twelve-year photography career. It is set to launch June 1st, which is why I have been planning my exit from IG for mid-summer.
Convert as many IG followers into newsletter subscribers as I can. This step will involve being very vocal about leaving IG on IG, and linking my newsletter often. I also plan to do a photoshoot giveaway on the app, to garner more newsletter sign-ups.
Start thinking critically about marketing without social media. I plan to go into a lot more detail about this bullet point in the future, but in the meantime, I dreaming about putting up flyers/stickers around Seattle, making some more yard signs, adding a blog to my website to increase SEO, and of course being more consistent about sending out newsletters. I get really excited just thinking about these ideas and how to execute them, which feels to me like a sign I am going in the right direction.
Set up my IG profile to make it clear I am not longer active on the app and direct people to my website to learn more about my work. I learned the importance of this step from Amelia Hruby's podcast and I took the advice to heart. I still want people who find me on social media to be able to locate my work and book me.
Trust the process. I am doing this because I believe that values-aligned action will ultimately lead to a more sustainable, thriving business. I don't know exactly how this process will all unfold, but I am willing to find out along the way, experimenting and embracing the imperfection of trying something new.

And without further ado, here are some photos of Julia and her twins from earlier this year. We shot in their gorgeous home on a sunlit day and I am still beaming over the images. Julia is a gifted sewer and quilter, and it was very inspiring to be surrounded by her creations while we shot. And it goes without saying that her babes are SO precious and fun to take photos of—but I said it anyway. ;)